record – LABS

Thesis Info

Thesis Title: Heuristic Evaluation Applied to Decision Making in Design for Behavior Change

URL where full thesis can be found: drive.google.com/file/d/1mbT3os2IgxqdhC-KOyQzJFXtgPWPt9CZ/view?usp=sharing

Keywords: Design evaluation, Decision making, Behavior change, Design principles, Design process.

Abstract: 200-500 words: Design for behaviour change is an area that aims to improve or produce desirable behaviours in people through design. In this regard, strategies and policies have been applied in the world to change behaviours. Public and private organizations apply evaluation methods that are rigorous and effective to know the impact of these strategies when they are implemented. The results of the evaluations allow us to identify the success or failure of design artefacts, but they do not help to feedback the project processes during the phases before their implementation. During the design process, designers make decisions mediated by intuition, experience or through evaluation tools created for this purpose in different areas of design. This project aims to understand how designers make decisions, through an evaluation tool designed from design principles to change behaviours. These heuristic principles were validated through literature review and testing on design projects to change behaviours. The main results of the study indicated that designers, in addition to evaluating their ideas with the heuristic evaluation tool; They made decisions focused on generating and adjusting their ideas to these principles, to achieve a high evaluation. During the tests, no rejection of the proposed ideas was generated, so the tool served to enhance the design proposals.