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Thesis Info
- LABS ID
- 00644
- Thesis Title
- Data Persuasion: Employing a Trustworthy Nudge System in Social Connection via Re-Definitions of Experience, Ownership and Trust in the Future AI-Driven Servicescapes
- Author
- Minwoo Kim
- E-mail
- minwookimnet.com
- 2nd Author
- 3rd Author
- Degree
- Master of Arts
- Year
- June 2017
- Number of Pages
- 36
- University
- Royal College of Art
- Thesis Supervisor
- Supervisor e-mail
- Other Supervisor(s)
- Language(s) of Thesis
- English
- Department / Discipline
- Service Design
- Copyright Ownership
- Royal College of Art
- Languages Familiar to Author
- URL where full thesis can be found
- Keywords
- Abstract: 200-500 words
- Today, data are having an increasingly significant role in our life because of an advent of a new level of Artificial Intelligence and related technology. Contemporary servicescape is progressively shifting driven by AI toward a Hyper Adaptive space where can understand people‟s behaviour and situation as well as offer appropriate service via Zero UI. For this reason, the new service system is required, which leads to a reconsideration of perspective about ownership and trust, affected by new experience in the new servicespcae that can share people‟s experience with others as an original experience.
The objective of this research is to envision future service rooted in signal exploration in terms of behavioural science, technology and business and expands the understanding of new direction about future service. This dissertation formulates a method for practically and feasibly applying new future service to new service system consists of data wallet and cloud AI system for a Data Persuasion with a data-mediated relation. It is expected to aid in the process of designing future service by an introduction of two types of viable service, applied by the theoretical service system.