record

Thesis Info

LABS ID
00506
Thesis Title
Bringing the Future to Life
Author
Trevor Haldenby
2nd Author
3rd Author
Degree
Master of Design, Strategic Foresight and Innovation
Year
2013
Number of Pages
201
University
OCAD University
Thesis Supervisor
Greg Van Alstyne
Supervisor e-mail
gvanalstyne AT faculty.ocadu.ca
Other Supervisor(s)
Siobhan O'Flynn
Language(s) of Thesis
English
Department / Discipline
Strategic Foresight and Innovation
Languages Familiar to Author
English
URL where full thesis can be found
openresearch.ocadu.ca/115/
Keywords
Foresight Futures Design Experience Narrative Scenarios Alternate-Reality
Abstract: 200-500 words
A technique is described for applying design processes associated with transmedia storytelling to the materialization of speculative future scenarios. How could this technique could be used to engage mass audiences in decision-making processes and experiences simulating different possible futures? A case study is used to demonstrate how an interdisciplinary team led by Trevor Haldenby called The Mission Business used this technique to create a nine-month transmedia story about the future of the biotechnology industry called ZED.TO. This pervasive transmedia scenario spread across numerous narrative channels, and engaged thousands of active participants from the general public to some acclaim. The performance of ZED.TO is explored in qualitative and quantitative terms, and the project’s form and content are contrasted against the practices of contemporary designers, futurists, and storytellers.